I joined nChain in April 2023. In September 2024, Slovenian part separated from nChain and became an independent company called Equaleyes. Following the separation, my work for nChain continued, as Equaleyes maintained their status as a client.
nChain provides products, solutions and IP licensing services based on blockchain technology. By leveraging a world-class Web3 intellectual property portfolio and their deep knowledge, expertise, tools and products, this company facilitates a smooth transition for businesses moving from Web2 to Web3.
The nChain Identity Solution offers a complete Self-Sovereign Identity (SSI) system built around digital reusable credentials. It includes an Identity Wallet for securely storing, sharing, and managing credentials, an Issuer Portal for organisations to create and distribute verifiable credentials, and a Verifier Portal for streamlined credential verification. This blockchain-based solution enhances trust, simplifies digital interactions, and complies with global regulations like GDPR, empowering users and businesses with greater control and transparency in credential issuance and verification processes.
💼 My contribution:
My involvement in the nChain Identity Wallet project began with creating user-focused explainer videos. The first introduced Decentralised Identifiers (DiD) and guided users through profile creation, designed to enhance onboarding by playing during profile setup. I later created a comprehensive video showcasing the entire nChain Identity solution to educate stakeholders and potential users.
ETHPAR focuses on solving Ethereum's major challenges, such as high transaction fees and slow processing speeds. Ahead of their debut at the Singapore Token 2049 conference on September 17, 2024, ETHPAR needed a "Coming Soon" website, a pre-event landing page, and materials like booth designs, merchandise, and a presentation to introduce their solution effectively.
💼 My contribution:
I collaborated with another designer who managed branding while I focused on the landing page, business cards, and custom web graphics. My process started with a detailed competitor and design trend analysis in the Web3 space. I created moodboards to define the design direction, followed by wireframes and content outlines. After client approval, I designed a responsive, visually appealing, and user-friendly landing page. I also created business cards and an impactful PowerPoint presentation, ensuring all materials aligned with ETHPAR’s vision and branding goals.
OTP Bank, previously known as Nova KBM, is a leading financial institution in Slovenia that provides innovative digital banking solutions. Its mobile app and online platform are designed to offer customers convenient access to account management, payments, and financial tools.
💼 My contribution:
For the OTP Bank mobile app and platform, I created custom animated icons and "What's New" videos using Lottie Lab and After Effects. These visuals played a crucial role in explaining new app features, making them accessible and engaging for users.
I also conducted quantitative user research for upcoming features using Google Forms. This involved designing and analysing surveys to collect user feedback, which directly informed the development of user-focused improvements. My work contributed to enhancing the app's functionality and user experience while maintaining a consistent and professional brand image across all digital channels.
ComplexCon is a renowned global event that merges fashion, music, art, and pop culture, bringing together brands, creators, and fans. For its 2024 event in Hong Kong, the app and platform were central to enhancing attendee experiences, providing features like event scheduling, ticketing, and marketplace interactions.
💼 My contribution:
I collaborated with a team of designers to bring the app to life, creating some aspect of the design for the marketplace feature. This involved user research, wireframing, and crafting a user-friendly interface to streamline shopping and transactions. Later, I contributed to the desktop platform, ensuring design consistency across multiple devices. Additionally, I created promotional videos for the app, showcasing its key features in a visually compelling way to attract users and build excitement for the event. Through these contributions, I helped deliver an engaging digital experience that aligned with the vibrant and innovative spirit of ComplexCon Hong Kong.
Libraro uses blockchain to create a secure platform for authors to protect their rights, grow their audience, and connect with fans. Publishers benefit from streamlined access to original works backed by an existing fan base.
By prioritizing transparency and innovation, Libraro transforms popular story summaries into published books, linking each manuscript to a unique NFT to authenticate its origin.
💼 My contribution:
As one of two designers on this project, we led a comprehensive design process from concept to completion. We began by conducting in-depth market research, analysing competitors, and studying similar platforms to identify best practices and unique value propositions. With insights from our research, we created detailed site maps and user flows to ensure seamless navigation and user experience.
Moving into the wireframing phase, we crafted low-fidelity layouts that emphasised usability and user engagement, which we presented to and refined based on client feedback. With approval, we advanced to the responsive platform design, integrating UI elements that balanced the platform’s creative and professional aspects.
Midway through, we adjusted our designs to align with a new branding direction provided by an external agency, ensuring visual consistency and brand alignment. To finalise the project, we performed several rounds of internal reviews, adjusting details for clarity and user accessibility. This collaborative, detail-oriented approach enabled us to create a platform that met client expectations and offered users a compelling, interactive experience.
